The premise is that their high fiber foods taste good and will help you lose weight. From the campaign’s perspective, that’s a fact, like gravity and the existence of bears. What’s interesting about the campaign is that they’re subtly attacking people with superstitious beliefs. The kind of beliefs that make the Creation Museum possible.

The opening video on their Web site begins with a fake doctor, named Dr. Taggert Bane. He sets the tone of the campaign by stating:

Irrational Disbelief Syndrome is when people are incapable of believing things that are universally understood to be true. Things like science, eggplants, and…

Believers who disbelieve in the logical, rational world around them, may end up protesting against this new marketing campaign, because it’s directly mimicking and making fun of them. However, I’m betting they don’t get it, in the same way they don’t believe “things that are universally understood to be true.”

• 2.8 million dollars on single mothers in poverty.
• 2.8 million dollars to lobby for the end of wars that kill or internally, externally maim sons and brothers and fathers like Tebow – instead of the simulation of war in the stadiums.
• 2.8 million dollars on any number of women and children – just for the hell of it.
• 2.8 million dollars for young men and women who want to explore the world before they try to teach their kids about the world.
• 2.8 million dollars to pay for a mother’s or child’s medical bills.
• 2.8 million dollars to pay grannie’s heating bills.

Focus on the Family’s Super Bowl commercial with Pam and Tim Tebow

Here’s the commercial in question. As I said before, it’s very subtle, and it’s meant to be a teaser to get you to visit their Web site. I have to admit, I didn’t recognize Tim Tebow without the Bible verses taped to his face.

http://www.youtube.com/watch?v=xqReTDJSdhE